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“Forget champagne and caviar – Taste the world instead!”
Whether you’re unveiling a brand-new product or spotlighting your core product line, let’s learn how to put together Point-of-Sale (POS) sheets.
Insider Insight: Sales vs. Marketing. Sales professionals nurture customer relationships for revenue, while marketers craft brand visibility. Here’s the deal: POS creation? That’s marketing’s forte! Don’t have a marketing team? No worries, tap into Taste Specific’s expertise. They’re your go-to pros for all things food company marketing materials.
For those who want to build out your marketing materials in house, your POS needs to include the following:
Step #1: Season with Sizzle and Snap
- Mouthwatering Hooks: Start with a headline that’s hotter than a jalapeño pepper. Make it catchy and unforgettable – the kind of thing your readers can’t help but crave.
- Photo Resolution: Your POS must have high-res product photos. Let the pictures do the talking! Low-res images won’t captivate; we’re aiming to dazzle!
Step #2: Spice Up the Description
- Craft Magnetic Copy: Your POS verbiage should captivate, addressing the decision-maker directly. Tease flavors, ingredients, and how your product aligns with their operation. Embrace product features and benefits—shine a spotlight. Remember, it needs to tell a story!
- Culinary Creativity: Inspire with imaginative ways to savor your creation. Propose pairings, recipes, and tips that ignite culinary creativity.
Step #3: Ingredients and Nutrition
- Honest-to-Goodness Transparency: Spell out your ingredients, with a spotlight on allergens or dietary benefits. Nutritional info? Yeah, that’s part of the package, too.
Step #4: Flavorful Facts to Savor
- Bragging Rights: If your product’s won awards, shout it from the digital rooftops. Slap those badges on there – it’s like a gold star for your product’s awesomeness.
- Certified Goodness: If your creation’s organic, non-GMO, or has any special certifications, let it shine.
- Pack Size: Include on your POS what size packages your product comes in. The decision maker will ask about it anyway. Why not put it on there?
Step #5: Dish Up Delicious Design
- Visual Flavor Fusion: Keep things aligned with your brand’s look. Colors, fonts, images – they should all align with your brand message.
- Zen of Zenith Layout: Organize things logically, leaving room to breathe. Nobody likes a crowded plate.
Step #6: Serve Digital or Print on a Platter:
- Print Layout: If you’re going old-school print, make sure your images are sharp, and the paper stock is thick and glossy.
- Digital Flair: For digital versions (PDFs or online goodies), optimize the file size to be shared via email. Attachments that are too large won’t be able to send and it will be frustrating.
- Clickable: If digital’s your jam, add clickable links to your website, social media, or online ordering – all the stuff that keeps ’em engaged.
In the delightful kitchen of food product marketing, a sell sheet that’s got the perfect blend of wit, flavor, and pizzazz is your pièce de résistance. It’s the trailer to your culinary blockbuster, the teaser that leaves folks clamoring for the main event. So, whip out your creative chef’s hat, sprinkle these ingredients with pizzazz, and watch as your sell sheet becomes the must-have appetizer to your gastronomic feast. Bon appétit, savvy marketer!
