Ready to unleash the full potential of your brand? Contact Us

Sales One Foodservice

We are committed to redefining success in the foodservice industry by providing solutions tailored for you to thrive.

With Sales One, you don’t just partner with a brokerage; you align with a dynamic force that combines national influence with the precision of local expertise.

Our Vision & Values

We are on a mission to become the most valued resource in every market we touch. Backed by our agency-wide collaboration, we stand shoulder-to-shoulder with our clients and customers, providing unwavering support to help them surpass their goals.

Client Development Strategy


  • Establish one primary point of contact for seamless communication across the Sales One footprint.
  • Assign three additional regional points of contact for localized support and responsiveness.
  • Weekly focus meetings to keep the Sales Team aligned, prioritizing the main objectives.
  • Introduce a continuing education program to maintain high levels of selling engagement.


  • Leverage Sales One’s market intelligence to craft a tailored roadmap for success.
  • Utilize CRM and Power BI tools for effective profiling, targeting, and converting of opportunities.
  • Identify challenges in any market and promptly create actionable plans.
  • Implement incentive programs to keep the Sales One Sales broker team actively engaged.


  • Conduct Power BI execution reviews to ensure precision and effectiveness.
  • Monthly live reviews to look at sales progress in each region.
  • Set collaborative promotions, centered around focus categories, to drive impactful results.
  • Actively engage in the PTC process, reinforcing our commitment to excellence in execution.

Profile. Target. Convert.

Sales One’s Industry Proven Go-to-Market Process Where Profiling Meets Performance.

Competitive Profiling

Identify strategic operators & distributors that have the right product-segment fit for your brand. The gathering of competitive intelligence is the foundation of PTC.

Period Planning

Build out the driver accounts in our CRM system for our team to execute on.

Broker Rep Game Planning

Level 10 Meetings every Monday with our teams to review progress on your business.

Convert and Report

Hold our team accountable toward Strategic Account calls, dollars & cases sold, and number of sales calls made, to better inform you on what is happening in each market.

Sales Review

We communicate all backend coordination such as logistics, pricing, and product availability to ensure all parties are in sync.

Re-Plenishing Target

As a target is closed won or lost, it is removed and replaced with a new one, re-plenishing the PTC process.

Since 2018 we have used Sales One to represent our lines nationally. During our years of partnership, we have Pioneered new brands and products, Navigated a Covid foodservice world together, and most importantly Grown Sales! We have found Sales One to be Available, Trainable, Responsive, Specialized (K-12, Healthcare, etc), and Hard working. They complete all monthly maintenance task and work hard to ensure we are reaching our “key customer targets” whether we are physically working in the market or depending on Sales One to close sales independently.
Stuart Jaynes
Sr. National Sales Director- Away From Home at Heartland Food Products Group
Sales One is a group of food professionals linked together by one goal, serving the foodservice customers whether operator or distribution. Sales One, being created from independent but proven entities across the nation, demonstrates the professionalism, desire for success and the ability to unite for One Goal. If you’re in search of a great group to represent and drive results, I recommend you contact Sales One.
Lee Rowden
National Foodservice Sales Director at Dessert Holdings