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Why You Need to Host a Food Broker Partner Summit
“Forget champagne and caviar – Taste the world instead!”
Let’s get a baseline how food brokers typically manage food shows:
Step#1: Pre-Event Planning
- Vendor Selection: Food brokers work with their clients to identify which products will be featured at the food show. They select products that align with the target audience’s preferences and if the show is hosted by a distributor, then they will showcase what is stocked.
- Event Logistics: Brokers coordinate logistics such as booth size, location, and design. They ensure that the booth layout is visually appealing and strategically positioned for maximum visibility.
- Promotions: Brokers create marketing materials, such as banners, brochures, etc. to effectively showcase the products. They also develop promotional strategies to attract attendees to the booth.
Step #2: Coordination with Clients
- Product Presentation: Food brokers work closely with their clients to develop compelling product presentations and menu ideations. They highlight key features, benefits, and unique selling points to engage attendees.
- Samples: Well in advance of the show, brokers will work with the manufacturer to ensure they have plenty of samples available.
- Training: Brokers ensure that their team staffing the booth are well-trained on the products, their benefits, and how to address potential customer inquiries.
Step #3: Event Execution
- Booth Management: On the day of the food show, brokers oversee the setup of the booth, ensuring that all products are properly displayed and presented attractively.
- Engagement: Brokers actively engage with attendees, provide product information, offer samples, and answer questions. They create a positive and memorable experience for potential customers.
Step #4: Networking
- Industry Connections: Brokers leverage food shows to build and strengthen relationships with key players in the industry, such as distributors, retailers, and foodservice operators. They engage in networking to explore potential partnerships and collaborations.
Step #5: Market Insights
- Competitor Analysis: While at the food show, brokers gather valuable insights on competitors’ products and strategies. This information helps their clients refine their own product offerings and positioning.
- Customer Feedback: Brokers collect feedback from attendees, which can provide valuable insights into market preferences and trends.
Step #6: Post-Event Follow-Up
- Lead Generation: After the food show, brokers follow up with potential customers who showed interest in the products. They nurture these leads and work to convert them into actual sales.
- Client Debrief: Brokers communicate with their clients about the results of the food show, including feedback received, leads generated, and any new business opportunities identified.
Phew! Glad we got that out of the way.
Never done a food show or need a refresher on how to run them? Now you have the basics on how to make them successful.
Allow your broker to run the show, but be there when they need your guidance. They will most likely be setting up multiple booths or even multiple food shows on the same day, so coordination is key.
